Iterative prototyping 

We then worked iteratively with the client to give substance to this experience contract and apply it concretely to the future online experience. 

Here again, we opted for a process involving all stakeholders at Emakina as at Micromania-Zing to ensure that deadlines were respected and that we very quickly gave things a concrete dimension. 

These sprints made it possible to identify the needs and user challenges related to their online shopping journey, to transform the friction points of the journey into issues generating a maximum of ideas and to build strong concepts so that they are modeled and tested in a Prototype sprint.

Results 

Over 7 months 8 Design Sprints of 5 days took place resulting in the design and prototyping of more than 140 screens.