.Thibault Deglane
Vision, craft & AI. Designing experiences that change behaviours. 23 years of practice, still hands-on.
.About
I'm a strategic designer who builds the layer between organizational complexity and product reality. That means systems, governance, craft and AI, held together and shipped.
23 years of practice. From brand strategy to design systems to agentic AI in production. Always holding both the vision and the delivery at the same time.
I work best where the brief is ambiguous, the stakes are real, and someone needs to make the complex actually work.
.Work experience
2024 - 2026
Niels
Co-founder
2014 - 2024
Emakina / Epam System
Head of Design · Lead Experience Designer
2012 - 2014
Freelancing
Art Director · Design Manager · Lead Experience Designer
2008 - 2012
TBWA/Pointcarré
Design Lead
2004 - 2008
Newsport
Head of Creative Studio
.Toolbox
Figma
Product Design
Framer
Quick Protos
Maze
User tests
Cursor
Dev & Vibe
N8n
Agentic
.HardSkills
Systems thinking
Seeing the whole before touching the parts.
Research & synthesis
Finding the insight that changes the brief.
Information architecture
Making complexity feel obvious.
Strategic framing
Defining the right problem is half the solution.
Prototyping & coms
Making ideas real before they're perfect.
AI as a design lever
Turning AI into a measurable creative and strategic advantage.
.SoftSkills
Radical curiosity
Questioning when others have stopped.
Structured ambiguity
Staying calm and decisive when the brief isn't.
Collaborative leadership
Moving teams forward without losing anyone.
Storytelling
Making a design decision feel inevitable to a room full of stakeholders.
Constructive friction
Pushing back with purpose, not just opinion.